This is Pretty Cool Technology! Cell Phone and Bar Code.

The latest thing to start catching on here will be cell phones that can read bar codes. Already up and running in Europe and Japan, you will be able to get more information from ads and signs by just pointing to the bar code, and your (smarter) phone will take you to the website for more information. You’ll get freebies, like coupons, free ring tones, etc. Think of it, anywhere a bar code will fit is a potential to push out information to customers, and of course they gather info on you.